PHASE 3
Re-Branding
CONTEXT
From phase one and two i bring DNAfit and Polar combine to get be new brand "DNAgym" Use idea of result from DNAfit and Polar to get better result for customer. And moveable facade from phase 2 to be main component of new building.
Site is on muscle beach where is popular in outdoor exercise, has high density of tourist to link to the facade that want people outside see inside the building to see people that exercise inside when facade is open.
BRAND
DNAgym most important information in this brand is all explain in CONTEXT page already but the new program that add to new brand is VR combine with exercise to get people more excited and more fun when they exercise.
SITE
Muscle beach, Venice, LA, USA
at the corner of the main entrance to the beach that have many people around there.
1st FLOOR PLAN
Public space connect with street level.
UNDERGROND PLAN
Space that need more private will move to the underground.
2nd FLOOR PLAN
Gym area
3rd FLOOR PLAN
Laboratory Floor
4th FLOOR PLAN
VR exercise area
ELEVATION
Show gradient from full open facade to completely facade
SECTION
Show activities in each floor
EXTERIOR ATMOSPHERIC
Compare between full open facade and completely close facade from outside
INTERIOR ATMOSPHERIC
Compare between full open facade and completely close facade from inside.
PHYSICAL MODEL
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