Proliferate : Contemporary Business Futures
The combination of concepts as well as material of phrase one and two into a evolution of a brand.
Osmo is a brand which encourage a game system that will change the way your child interacts with the iPad and iPhone by opening them up to hands-on play. The brand aims the target group of children age 4 to 9 years old with a red-ray sensor detecting the action and movement of the kids in limited area of the game setup.
Introduce to see Osmo in a bigger picture and also scale, the biggest issues of Osmo comparing to the brands competitor is Osmo only sell their products online, no stores for customer to try on before they purchase the product. No experience of the experiencing game product. To solve the problem, Osmo is on a retail store.
Osmo and the comparison with blippar (competitor) and the evolution of the brand.
Osmo retail store site.
The site is located in Palo Alto, California. In the center of the city where two main roads are intersecting and the area around is an elementary school, zoo, sport center. Basically, the dense area of people intersect in the space to easily excess by all group of people and not only made for the limit range of age between 4-9 yearsold.
Osmo retail store solve the problem of inexperience product before purchasing, also an experience of the possibility of Osmo in bigger scale in the future. To enhance the concept of digital vs physical interaction by the use of all properties of the material selected, rubber and conductive fabric. A space where you can play, learn, relax, and work. The shape of the building is a circle intersecting each other. Ideas from Osmo headquarter which located in the same city but in industrial factory zone where smaller amount of people excess the area.
The circles are separated into specific area such as conference room, two experiencing room and cafe. Each of the rooms are consist of the material and people interaction with the material will create special outcome of the spaces around them. Also because the space are in the center of communications, the area of each room is showing how public and private that room is by the floor elevation. More public room will be in the deepest away from entrance and the or the floor will be highest. Unlike cafe, it is easily accessible to many people so it located near the entrance and on ground level.
Public - private spaces
Floor plan
Program zoning
Elevation
Section
Before - After people interaction with spaces
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