P Jirayu Ariyadilak
Payap Pakdeelao
Phase 1 Project1.1
Brand Genetics
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I choose 3 brands to identify that are : Vetements, Shimano, and Headspace.
This selected plate of Vetements shows the identity of the brand that is "the everyday cool cloth",
the Genes that are..
the logo : Helvetica font, the designer : Demna Gvasalia, the Stylist : Lotta Volkova
the Norms that are..
Most wanted items of Vetements separated by Clothing, Shoes and Accessories.
the Memes that are..
Various reason how it making the parament cool.
The material plate illustrates the hoodie, deconstruct jeans and the puffer jacket construction.
This selected plate of Shimano shows the identity of the brand that is "the innovation and performance",
the Genes that are..
the logo : Cutting edge font, the material : Steel
the Norms that are..
Their main product line that are Cycling, Fishing and Rowing equipment.
the Memes that are..
Their history and the pro-team they sponsored.
The material plate illustrates the weight and combined materials of cycling, fishing and rowing equipment.
This selected plate of Headspace shows the identity of the brand that is "the mindfulness and meditation",
the Genes that are..
the logo : Apercu font and orange circle, the 2 founders : Rich Pierson and Andy Puddicombe.
the Norms that are..
Their Operations that are Sounds, Videos and Sessions.
the Memes that are..
Their Corroborations and Ads.
The material plate illustrates the actual materials that are their office and meditation pod and
the virtual materials that are their feedback system.
the virtual materials that are their feedback system.
This plate is where the quality of every brands combined and separated in 4 quadrants that are..
Their Working process, Advertisement, Future-Oriented, Recyclable materials.
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