Proliferate : Contemporary Business Futures
In this phase, ideas from three brands were extracted into an evolution of a new brand.
with Redbull's slogan of " Redbull gives you wings" which means the dink gives you energy, Airush's wind and extreme sports and Droga5's way of expressing their ideas and make a change. First, I looked back further in to water sports. water sports uses wind as it's natural fuel to accelerate.
Combining this with Redbull's slogan of giving energy, I've come to the idea of wind energy that generates clean electricity by using wind as the main source.
Nowadays, There are less use of clean energy around the world, so by promoting and making movement and impact through something would help people be aware that clean energy is not only safe but efficient.
Nowadays, There are less use of clean energy around the world, so by promoting and making movement and impact through something would help people be aware that clean energy is not only safe but efficient.
My new brand is called "Zephyr" which means wind. Zephyr aims to promote clean energy by participation and experience. What they do is that they hosts watersports festivals around the world where there are good wind and lack of clean energy. Without a particular site, the festival could be host at beaches and lakes where watersports can be played.
Aiming to promote wind energy, The space for the festival involves wind energy generator that takes advantage of the consistent good wind. The chosen example for the context of the proposal is Pattaya Beach. With the festival being only temporary, the existing structure would be permanent to involve wind power and clean energy for the community.
The main focus of the proposal would be the cover roof-like structure, which is the wind power generator itself. By adapting the principle of energy by movement, to an architectural element, I decided to make use of a technology called "Piezoelectricity", Which is an energy generator that generates electricity through tension such as bending and squeezing.
The Piezoelectricity is then adapted to the bending poles connected to a textile through additional strings which allows more bending and more movement throughout the structure.
With the idea that the festival being outdoor, the space was designed to be very open which would be an understandable aspect for the recreation space afterwards. The festival, being only temporary, will include ad-dons for the space, in this case, prefabricated booths which are made with frames and textiles that can be removed after the festivals.
The space is seperated in to 2 parts which are the static and dynamic spaces. The spaces that are static are the spaces that would have least movement. dynamic spaces are designed to be around the outer part, being floated on the surface of the water, while the middle static platform is raised. the piezopoles are also designed to shortened as the spaces transitioned from dynamic into static. By this, decreasing movement from the wind as the poles get shorter.
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