cooperatePHASE 3
AJ. PETER FISHER
PHATCHANON VARANUKULSAK
PROLIFERATE: THE TEMPORARY SOCIAL REFLECTION
PLEDGE 1 % - ATLASSIAN - LENNY
"when the company not only create impact to a group of people but it impact to the whole world"
The development of brands analysis and material experimentation in phase 1 and phase 2 was extracted the key idea and reinterpret into one sentence
PHASE 1
"THE MEDIA OR MIDDLE PERSON WHO CONVINCE SOMEONE TO DO SOMETHING SYSTEMATICALLY"
PHASE 2
"TENSION AND TEMPORARY CONDITION WHICH REACT TO OTHER ELEMENT DIFFERENTLY"
The future brand of media should reflect the truth and problem in local area through something tangibly.
the unaware problem was occurred a lot and no one know about and solve it. To create the way for solving the problem, we need to create the impact or trend in every class. nation and ages
the social reflection is the brand or organization which examine and unmask the unaware problem of our society in local area through the construction or installation in high density of flowing area caused the opinion, comment, discussion, awareness and social impact to the unaware problem in our society
the brand focus on media problem in the society to show and encourage people in that country which are caused the movement and perception in every parts like politic , cultural religion and etc. in the country lead to create the social impact and trend in society that can predict and change the future
the context plate of BTS siam show the site analysis and element such as movement of people, surrounding and green space in that area with a lot of analysis and sketch idea of architecture which is considered about pre-existing element
After site selection, the relation and connection of phase 1 and phase 2 shape the construction and installation which cooperate each other and become a long-sky walk and many entrance(installation)
the sky walk plan show a long pathway with location of the common installation and entrance installation
The idea and concept of movement, continuity, connection and reaction with the surrounding in different height shape the form of the sky walk, created the new possibility of transition with the infrastructure and building. Moreover, space was add non-formerly elements such as green space , running track and connection
More scoping into installation, the installation was reversed from common object to installation wall or room, the function and concept design was considered from the surrounding, movement and the problem in the installation which disguise in entrance form
the installation(transition) was connected to a long sky walk and created from the problems of the social-networking and media and separated into 4 problems
1. Media control
2. Cyber-bullying
3. Selling-information
4. Media ethic
and they were created in the room in different entrance and space
the first installation(entrance) connected with the first problem, using the element in the BTS siam which is booth or store. The store will select people to selling product from their look or identity represented the broadcast selection
link to full resolution
the second installation(entrance) was created in the same location which influenced by surrounding in term of architecture and media problems. the installation of cyber-bullying focus on memes or gag in the social network the idea of putting some picture and have fun of it.
the installation was located on the screen inside the entrance
the third installation was considered about the circulation
and privacy represented the selling information problem which invade the privacy of people in social media. the private space of the installation will be the toilet with the blurred mirror on the public space, giving the same sense of invaded privacy
the last problem is media ethic and media control which become the real installation on the sky walk
the first one represented about the idea of distorted content in the news and also distorted shape or look of people become taller, shorter, fatter, thinner, handsome, beautiful or ugly
the another installation come from media control which related with Thai culture, the idea of propaganda in politic and controlling the broadcast
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