SELECT : BRAND GENETICS
Phase 1: Analyze and identify brand’s identity
YOUTUBE
IDENTITY
Youtube is a video hosting platform that enable people create and share their videos.
Material: Glass, Filter
As a middle person, Youtube is like a window for people to see the world. But, though its algorithm, Youtube filter out and choose which content you will find. This also relate to the use of glass though the production line, from the camera lens to your smartphone.
As a middle person, Youtube is like a window for people to see the world. But, though its algorithm, Youtube filter out and choose which content you will find. This also relate to the use of glass though the production line, from the camera lens to your smartphone.
KENZO
IDENTITY
While being a high-end fashion house, Kenzo express itself
with color and style.
Material: fabric
Color, pattern, and form are some of the many ways that kenzo use to make the product unique.
Color, pattern, and form are some of the many ways that kenzo use to make the product unique.
RADIOTOPIA
IDENTITY
Radiotopia is a collective of podcast and its creators that
came together to create a quality content.
Material: sound
Sound is the heart of radiotopia. It isn't a physical material, but it does
manipulate the space around it.Moreover, Radiotopia's sound is a sound that
transport your mind from your real space to an imaginary one.
CONTEXT
While there are many similarity between them, there are also
many that differ.
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