Project 1
Brand Genetics
Phase 1 : Select
Analysis as a learning method
Research and define the genes, norms and memes of the selected 3 candidates.
WATERQUEST HYDRORESOURCES
Identity
WaterQuest HydroResources is a water well drilling company that drills for their contractor. The company emphasises on drilling for self-recharging and self-replenishing water sources for sustainability. They act as a discoverer and distributor of natural fresh water that could be used as drinking water or in business such as spa and resort.
Material
The chosen material is underground water. The water extracted from underground are thermal and mineral water. The plate extracts the uses of the 2 kinds of water and the benefits that influence people to take advantage of.
TRANSLOC
Identity
TransLoc is a company that work with public transportation agencies to track the bus by GPS. The user could check the arrival and departure time of the bus by using the TransLoc application available on smartphone. The company aims to make public transportation easier to access, and creates a flow transition throughout the journey. Most of the agencies they incorporate with is university around the United States, so the plate extracted Boston, as a city that consists of many universities, and looked into how the different transportations were connected.
Material
The main goal of TransLoc is to make public transportation the first choice for all. The material then became the problem in the community which the company is resolving along with its business, the pollution. The plate shows a comparison of public and private transportation and how pollution affects the environment.
THE HOME DEPOT
Identity
The Home Depot is an American home supplies retailing store. A one of the largest home supply store, it is a warehouse construction building. The plate represents the identity of a warehouse store and its distribution system on how their products are shipped from place to place.
Material
By focusing on how the products are distributed to the customer, each transportation required packing process. So, the material of The Home Depot is the packing algorithm. The products are packed in a standard box sizes and the space has to be managed to be able to fit the certain amount.
CONTEXT
The context plate combines the 3 companies by creating a story where all the company happened in the same environment, Boston University, which was extracted from TransLos's plate into details. The plate represents a story of a college student traveling to university using TransLoc, packing and shipping stuffs, and testing water quality in laboratory.
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