BRAND GENETICS
PHASE 1.1
Of all the fashion industry’s many colorful characters, it is hard to find a more unique spirit than Rick Owen.Over the course of his 22-year career, the California-born, Paris-based creative has managed to build an ever-flourishing, multi-million-dollar business out of sheer subversion. Every part of Owens’ vast empire is constructed in his own, distinct vernacular – from his personal style to his inimitable design aesthetic centered on draping, texture, and silhouette, to his showstopping runway spectacles
Owens has long acknowledged architecture and its utopian ideals as one of his greatest influences, professing that he looks to “the logic and brutalism” of architects such as Le Corbusier, Carlo Scarpa. Many of his ready-to-wear shows have paid tribute to specific buildings, spaces, and movements
Owens’s sensuous, erotically charged juxtaposition of forms and materials—namely between the cold, hard surfaces of alabaster or concrete and the lush softness of fur or foam—harnesses two parallel yet seemingly contradictory veins of Minimalism.
angular stools and chairs made of plywood and adorned with moose antlers or embellished with mink—juxtaposed the reduced geometries of Minimalism with the lavish, gothic decadence of late nineteenth-century France.
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