PHASE1
BRAND GENETIC
For this project, we choose three brands to be selected company and research on their genes, norms, and memes to understand the identities of their company.
The first brand that I have chosen is Peri which is the construction company that mainly focus on formwork and scaffolding.
For selected plate of Peri company, I choose DUO formwork system to represent technology and innovation.
The second brand is Halo Neuroscience. They produce the head set that stimulate the part of brain to improve muscle movement.
For the selected plate, I try to represent the connection through the physical human body that has many connection to control every part of body.
The last brand is Jenax which is Korean company that produce flexible battery and also other product such as wire and Stainless steel cloths.
For the selection, I notice that every product of Jenax inc is flexible so I choose flexibility as my a material for this brand.
Context Plate
In this plate, I try to find the connection of the key idea in each brand and combined together to find the physical material.
As you can see, I used key idea of connection, technology, and flexibility to link the similarity of each brand .
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