SELECT
BRAND GENETICS
_____________________
CHERTAM
LUKSIKA PRATUMTIN
PROFESSOR
YARINDA BOONNAG
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" THE WORLD’S FIRST MOULDABLE GLUE THAT SETS STRONG, BY TURNING INTO A DURABLE, FLEXIBLE SILICONE RUBBER."  |
Sugru start with a mission that fixing can help
reduce waste to landfills.In order to encourage
people to fix thing they try to make sugru can be used
very easily and also continue develop other details to
make sugru very easy to use
" FEWER BETTER THINGS "
FEWER CUYANA WANT WOMAN TO BUY AND OWN ONLY WHAT THEY LOVE
BETTER THEIR CRAFT QUALITY AND SPACIAL MATERIAL FROM VARIOUS COUNTRY
EYE GLASSES BRAND FROM BERLIN KNOWN FOR ITS
LIGHT WEIGHT + FOLDING JOINT
I CHOSE TO FOCUS ON MYLON MYKITA DUE TO IT HAS LIGHTER + MORE FLEXIBLE COMPARE TO OTHER MYKITA GLASSES ALSO THE PROCESS OF MAKING THAT USE SELECTIVE LASER SINTERING
WHICH CREATE 0 WASTE IN THE PROCESS OF MAKING.
VIDEO SHOWING THE PROCESS OF MAKING MYLON MYKITA
FROM 3 CANDIDATES THE SIMILAR THINGS IS
THEY TRY TO APPROACH THE WORD "SUSTAINABILITY"
BOTH ENVIRONMENT AND SOCIAL PART
FROM THIS WE CAN SEE THAT THE BRAND LIKE TO
TALK ABOUT ENVIRONMENT AND SOCIAL TO INCREASE THEIR BRAND VALUE.
SO IN THIS PLATE SHOWING WHAT EACH BRAND HAVE
AND START TO QUESTION WHAT CAN WE DO WITH THAT IN ORDER TO MADE THE WORD
SUSTAINABILITY NOT ONLY BE A MARKETING TOOL
BUT BECOME SOMETHING REAL
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