PROLIFERATE : PHASE3 PROJECT1.3 : P JIRAYU ARIYADILAK

P Jirayu Ariyadilak

Payap Pakdeelao

Phase 3 Project1.3

PROLIFERATE
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Continue from phase 2..

I bring the strength parts of Shimano which are bicycle and services due to the fact that

 Shimano hold 50% of global bicycle business because its performance and innovation.

Brand

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From the research..
Shimano have sponsored services 17 of 22 pro teams in Tour de france 
and every teams that use the Shimano components won every stages. 
Therefore, I choose the Tour de France to be the program because
 it is the biggest bicycle race that have 21 stages, the last stage finish at Champs Elysees street every year 
so I choose Tuileries garden garden to be my site due to it located in the central of paris 
near the Champs Elysees street which is the finish line of the last stage of the Tour de France.

Context

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Programs

 - Bike track for the cyclist around the building which go in and out of the building.

- The vertical circulation at the middle of the building.

- The bicycle and mechanical services on the 1st floor.

- The lounge for athlete only on the 2nd floor.

- The deck facing the champelyses street for the audience to watch the last races on the 3rd floor.

- The 360 theatre which is the exhibition that show the history and the innovation of Shimano.

Floor Plans

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Elevations

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Sections & Details

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Focusing on, the construction technique I use the beam framing 

and scaffolding to represent the identity of Shimano which is steel.

Perspective views

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The first atmospheric representation of the relationship of site and my building.

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The second view is the view on the first floor which is the bicycle service.

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The third view is the view of audience seeing the race.

Serve & Impact

- Increase rider performance.

- Encourage people in every age group to exercise.

- Allow people to get into the Tour de France more.

- Promoting the innovation and the performance of product services 

Section model

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Complete model

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So these are all of how Shimano lead my project to this point.

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