PROJECT 1.3 . Poliferate - contemporary business future
PIRIYAKORN TAMTHONG
INSTRUCTOR : PAU SARQUELLA
7-Eleven Wormhole Market
Branding
The phase began when phase 1 and 2 were analysed and being used.
Staring with companies' negative facts.
7-eleven : Dominate relationship between locals
Instagram : Dominate relationship between people
Domino's Pizza : Dominate the local context
The new brand that I mainly focused to develop is 7-eleven, which based on the six new concepts
hoping to better up the brand.
Brand Concepts
-Blend with the locals
-Reduce global warming
-Resonable + Pricy
-Help that agriculture + economy
-Reduce Inequality
-Provide spaces where people can interact and spend their time
Site - Ratchawong junction, Yaowarat, Bangkok, Thailand
To explain, the new designed supermarket operated 24/7 and will run by local people, which their job is to seek and directly contact
to any appropriate producers and farmers around Thailind (not other countries) in order to reduce the price o
f the products and take the middleman away to reduce the inequality. These ingredients or products will be provided in the shop while some of them
will be seasonal items and some are ingredients that suit with local restaurants such as herbs, mushrooms, and teas.
The new brand aimed to reduce plastic consumption by bringing a new way to buy product. Some ingredients will be put
into a big air-free tube and the customers can obtain it by bringing containers to fill it up (imagine like a Big-Gulp machine).
Context
The new supermarket aimed to give something back to the society while also fix some problems on Yaowarat.
Firstly, some street shops and vendors will be moved into the designed space to provide an actual area for them and to
decrease traffic jam, making the context become ordered..
Secondly, some spaced will be given back to the society by subtracting some area for a public street that connects to the temple behind the building.
There are four overall programs of the new supermarket: Supermarket (1st fl.), Co-Working Space (2nd fl.), Eat+Sit (3rd fl.), and 7-Eleven Office (4th fl.)
Image : The site of Ratchawong Junction in Yaowarat
Images: The atmospheres of Ratchawong Junction in Yaowarat
Plan 1st Fl.
In order to create space in Yaowarat, I need to take some building out imaginarily to provide the plot for the building.
The first floor is a supermarket with a street. Street shops and venders will be brought along the street, creating the combination between the supermarket and street market. On the left, the storage of the supermarket is sit beside the street that's leading to the temple. The car and stop here and restock items. You will see the program of this supermarket in the context plate.
Plan 2nd Fl.
The second floor is a co-working space where people can do works and read books here.
The quiet room also provided here.
Plan 3rd Fl.
The third floor is for sit-sip-eat activities. Its the most suitable area in the building for people
to relax, escaping from the supermarket chaotic atmosphere from 1st fl.
The circle void provides ventilation, bring some light into the supermarket floor, and allow them to see the transition of the supermarket.
Plan 4th Fl.
The forth floor is on office for 7-Eleven members with a private relaxing space for them on the right.
The circle void provides ventilation, bring some light into the supermarket floor, and allow them to see the transition of the supermarket.
Elevation
The facade of the supermarket used to control the theme of Yaowarat.
A grid facade with concrete blocks that massingly used around Thailand allowing ventilation and bring some
amount of light into the building.
Section
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