"Evolve: Material Memes"
INTEGRATIONS
In all the companies I have chosen, there is a connection occurring in all of them in different ways. Gucci is a connection through time, as the company stays connected to its roots and heritage despite the nature of fashion trends that come and go. WME-IMG is a connection of industries, as the different careers in their talent pool connects and overlaps in different ways, creating their hybrid events. Andela is a connection of locations, where the two interact and exchange information.
Thus, I decided to experiment with color, the easiest way to understand the action of mixing. The "colors" are able to integrate in many different ways, creating unique results. In order to represent these different occurrences, I chose weaving, marbling, and the 'traveling colors' experiment as mediums.
Additionally, for Gucci I decided to push the boundaries and limits of their use of the 3-stripe motif, by applying it (both physically and digitally) to objects other than fashion. Doing so reflected to me the definitions of "brand space" and its limits and boundaries, and the impacts of a symbol.
The resulting situation becomes an integration of time/interests/talents/spaces. Like Gucci’s use of motifs, the stairs represent the connections between spaces and thresholds leading to a new space. Like WME-IMG’s overlapping of each industry, the plan overlaps different space with a variety of activities ongoing at the same time. Like Andela’s exchange between two sources, the stairs serve as instances that stimulate conversations, exchanging, and interaction.
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