Pimtawan project1 phase1 - Brand Genetics

Tough Mudder

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Tough mudder is an Endurance sport series that participants must commit to helping others complete the course, putting teammates before themselves, overcoming fears. What is basically produced is camaraderies through the course

target group : younger range age, health concern group

List of the series

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In the second plates, I created a drawing by overlaping differesnt colors of circles. Each colors represent the outcome of joining the event ( Satisfaction through chalange, Exchange aspects, Friendship, and Sportsmaship). By overlapping them together, represent the concept of unity and teamwork. The white dots that splatter all around represent Endurance, because in order to achieve those following outcomes, you need endurance to get you through the whole competition.

Orbital Insight

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Orbital Insight is a macroscope for understanding earth. It informs about natural and manmade events on our planet by Monitoring, tracking, measuring elements across the globe and understanding how they realte to one another. They apply AI to satellite, UAV, or other geospatial data. What is produced is the repository of geospatial data sets in terms of pictures.

target group : companies, government, humanitarian, environmental organization.

In the second plates, I created a drawing with pixels in order to represent how they collect information. Orbital insight works by collect a set of information then compile them together to get one whole picture (ex. monitor consumer behavior by taking picyures of a store's parking lot, predict the crops from weather conditions or the historical performance).  I came up with the space like form in order to represent the satellite and the circular form represent the name of the company ( Orbital - something that travels in circular motion).

Kodak

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Kodak is a technology company focused on imaging. It works directly through partnerships with other innovative company. Kodak provides Print system (offset plates, computer plates device, 3D printing, flexographic & letter press), Enterprise Inkjet system ( Print on demand solution, In and service annuities ), Consumer and Film ( Camera films, instant print camera), Etc.( accessories, digital cameras, LED lightning, smartphone, eyeglass lenses ).

Target group : photographer, film maker, publishing company

The most iconic product for kodak is film for cameras and videos. In order to create a movie, the film consists of hundreds of footages combined together in chronologocal order. In the second plate, I represent those sequence of footage in terms of colors that gradually changes to one another.

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In the last plate, I have found the overlaps and connection between the 3 companies. All of them contain the principle of achieving one thing by collecting, transmitting or accomplishing from parts to whole. Orbital Insigh and kodak share the similar ideas of collecting data. One in digital way and one in analog. Tough Mudder is different, yet still containg the idea of creating a whole. Instead of collecting data to form one big pictures, the company focussing on the cocept of teamwork. In another words, only one individual alone could never accomplish the course. In the diagram I represent each company with different colors that gradually blend together to represent the idea that they all share the concept of creating one whole thing but through differnt process.