Tanyaluck Kittithirapong Phase 3

Proliferate : Contemporary business futures

This phase is meant for us to combine the research from phase one and two, from the chosen brands and materials and develop them to create a new business brand.

In this phase I chose to research back to my material in the phase two as a starting point, So as I researched more, I found out some interesting facts about the material himalayan pink salt and so on I chose to develop the business from salt.

The diagram showing the research : Himalayan pink salt  the salt is known for air purifying, able to clear inner bodies and have other medical properties that can collect the dust in the air. The salt  can be found 90 percent in Pakistan. But in contrast Pakistan is the number one air polluted country in the world. 

So from that my business will take place in Pakistan as a non profit organisation that the goal is to raise awareness of people in Pakistan to start concerning about their air quality.

And so the Idea is creating a Temporary Structure from salt as a gallery that will exhibit the work or pictures concerning about Pakistan and their problems that they are facing nowadays. Allowing people to come inside and see the exhibition on the interior but in the same time the structure itself is also a massage that will send to the people too ,as the salt will collect dust in the air and will dissolve when exposed in the air people will experience the smaller and darker exhibition as the time passes.

Sites : Pakistan - the program is meant to decay and eventually in the end all the structure gone while exposed to environment and then the program will start again some where else in Pakistan allowing other cities to experience the gallery.

Salt gallery

starting of the program

After time has passed the salt will dissolve and the structure will start to get ruin and the shades of salt will get darker as the air is polluted.

Model