Project 1
Phase 1
Brand Genetic
Airbus
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Airbus is the European aviation company based in Toulouse, France. The company is known as the world leading aviation innovation and manufacture and be the main competitor to the American company, Boeing. Airbus serves in many division, from commercial airliners, helicopter, space and defended.
From the first plate, the graph show the variety of aircraft based on the introduction year along with it's performance in operation range and capacity. The Airbus vision of innovation for better aircraft also presented in this plate of material using along with the digital technology making the company to be known as one of the leading industries in the world.
On the second plate, the Carbon Fiber Reinforced Polymer (CFRP) is chosen as the material because of it's properties capable of replacing previous generation of material known as metal.
General Electric (GE)
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General Electric is the American based company founded by Thomas Edison. The Company started from the light bulb manufacture by the invention from Thomas Edison and continue to develop other technology from light bulb to the one of the most powerful jet engine called GE90-115B which currently use in B777-300ER. GE also be the world leading innovation and manufacture company serve in heavy industry such as power, transportation and etc.
On the first plate, showing the division of GE throughout the icon for easier to understand follow by the timeline of production. And more importantly back to the origin, the history of light bulb.
On second plate, the light bulb is chosen as the material and represent the core origin of GE along with the innovation of light bulb and show the how the light bulb is develop from the past to nowadays and how efficiently of new innovation.
Uber
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Uber is the American digital company in transportation, the iconic uber is well-known as the Uber taxi. By using the application platform to make the superior service compare to the ordinary taxi and provide the greatest comfort and safety for both passenger and driver.
On the first plate, showing how the Uber work from taxi to the food delivery and what benefit will both customer and partner get by using uber.
On the second plate, the self-driving technology is chosen as the material. As the self-driving will become the game changer in the transportation in which reducing the human error and in term of operating cost.
Final Plate
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The final plate is the combination of three company by using their identity into a single product, flying car. The electric flying car represent the efficiency and the innovation that looks into the future also serve the user with the greater comfort and provide the better product and service to improve quality of life.
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