PROJECT 1.1 BRAND GENETICS
ANANYA LAPPANICHPOONPON
INSTRUCTOR : Payap pakdeelao
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In this phase, I have to select 3 brands as a case study, then analyze each brand
within 3 main ideas, which are genes, norms and memes.
Selected brand:
Peloton
Podozi.com
Pyrex
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PELOTON :
Peloton is a cycling startup company that uses technology to bring up the group of exercise.
Commonly, it is an indoor cycling studio that client will have an option to choose their own schedule.
Basically, what they are doing is they are trying to encourage advanced technology
in able to provide the most effective workout, which they merge gym equipment with an expert instructor.
What makes Peloton difference:
This cycling bike has its own characteristic. It comes with the monitor that ability to transfer live video and
on-demand video from New York to the user. Moreover, within this brand, it is a good transmitter
that transmits message from one customer to other customers. (It creates community within the same focus)
This plate explains the primary materials used in bike frame and shows a specific part of Peloton's bike.
PODOZI.COM :
Podozi.com is a startup online retail beauty outlet or a beauty platform for African women.
In this brand, women in colour become the main factor that company focusing on. It is based
in Lagos, Nigeria, which the founders see that an e-commerce is growing fast in this country.
Mainly, what they are doing in this brand are collecting beauty brands from all around the world
and sell it on the website, solving a problem of colour fit and share the education of beauty,
so it suits specific skin tone and solves a specific problem.
This plate show what clients tell about brand, how brand want customer to see themselves
and how the clients can order the stuff.
PYREX :
Pyrex is a brand that introduced by The Corning Glass Work Company, which they were the first one
who introduces the borosilicate glass that can use in high temperature.
In this brand, they do produce laboratory glassware and kitchenware based in France. The company is believable
enough that guarantee with their brand's quality. Moreover, it integrates with other industries such as aerospace,
automobile, and electronic company.
This plate shows the production of the pyrex.
The diagram above shows the comparison of 3 brands together. which it shows each characteristic
and similarity of overlapping layer. Then I notice that technology is the main factor that creates this brand.
So I come up with another group of big circle that describes "how technology involved in our daily life."
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