PROJECT 1.1 : BRAND GENETICS
Nutthida Tantivanich (Sunny)
In this phase, I chose 3 brands to study and analyze the brand, the materials and the methods.
SHUTTERSTOCK
The first brand I chose is Shutterstock. Shutterstock is the website that host stock photography, stock footage, stock music, and editing tools provider.
The second plate was created to study the materials and method of the brands which was focusing on how the Shutterstock search engines work.
CASIO
The second brand is Casio. Casio is a Japanese electronics and commercial electronics manufacturing company headquartered in Shibuya, Tokyo, Japan.
The second plate of Casio is the study of a specific products which is a Morfel, An innovative 2.5D printer that translate an images in to the real texture.
CUTECIRCUIT
CUTECIRCUIT is a fashion company that dedicated to a wearable technology and interactive fashion.
Then in the second plate, I chose the latest outfits that was designed and produced by CUTECIRCUIT which was a Graphene dress, the dress that changes colours every time the wearer's breath.
THE INTEGRATED IDEA
In this plate, I was choosing the possibility that the three brands would combine and come together. The idea was to use Shutterstock as a library and search engines for images. Then the images that is digital will be transformed into a physical material by using the methods that the 2.5D printer works. After the images were translated into real materials we could use this opportunity to design the objects that respond to user and environment that possibly interactive like the cutecircuit dresses.
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