Brand
- Media company.
Orbital Insight and kodak share the similar idea of collecting data. One in digital way and one in analog. Iron powder represent how numbers of small parts gathering together to form one whole thing. Preceding from the last phrase, how people consume media represent the way iron powder reacts to magnet. In the other word, the media company act as a magnet that draws people together through the context of media.
- Media company.
Orbital Insight and kodak share the similar idea of collecting data. One in digital way and one in analog. Iron powder represent how numbers of small parts gathering together to form one whole thing. Preceding from the last phrase, how people consume media represent the way iron powder reacts to magnet. In the other word, the media company act as a magnet that draws people together through the context of media.
Advocacy + Entertainment + Public Service Announcement provided in Exchange. That is why I create a collage of screens with different possibilities of contents. Whether to entertain or inform.
Nowadays, Media has a major impact on how people were informed and entertained. It has power to control and provoke whether in negative or positive way. For many times people are misleaded from the truthful information by fake ones. ISB broadcasting aim to provide only truthful information that the world deserves to know.
Context
Among colors and lights of Billboads and Advertisement in Times Square, concept design of the building is to make itself stand out from these attempt of persuasion through the ideas of thruth, honesty, and trust which reflect through the use of material, structure, forms, and architectural elements.
Site – Times Square NYC
High density and variety of people
Media can be founded anywhere
Worldwide broadcast
Diagram Showing the unfold site plan of times square. From the pictures you can see different colors from Billboards in the area. I represent it with a pattern on the building but left my building remain solid to stand out from those Advocacy.
A building for Media company as a representation of trust and honesty and truth through its from and elements.
Inspiration
The Design and from of the building was inspired by the De stijl movement of art. With its special identity of simplication by reducing shapes and forms to its simplest.
The Design and from of the building was inspired by the De stijl movement of art. With its special identity of simplication by reducing shapes and forms to its simplest.
In the other word, it’s a representation of an old building in a modern way
Elements
-Solid Mass
- Heavy / Solid / Strong / Secure
-Straight Lines
- Strength / Stability / Eternity
Location
I decided to push the building back inside the other two building on the side so it separate from the alignment of billboards in times square.
Program
Main program consist of office, data collecting, and broadcasting studio
1st floor – Lobby, offices, café/restaurant
5nd floor – Office, Open space
6th floor - Office
9th floor – Office, Meeting room, Broadcast Studio
Relationship of Façade Elements and Program
- Reinterpret the idea of Public and Private Space through materiality.
- Using the transparency of glass to reveal the interior which commonly used as a private space so
- Forms of the Facades also emphasize the function of the building
- The vertical elements determine the circulation (elevator) and the horizontal emphasize the most important part of the building, which is the studios.
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